Working with the Media

  • This is an opportunity.
  • Cultivate relationships and educate media reps.
  • Get your message across with your audience in mind.
  • Be empathetic, accurate, credible, genuine and truthful.
  • Don’t speculate – State what you know in 12 second sound bites.
  • Everything is On the Record.
  • Keep your cool and stay positive.
  • If you don’t know what to say …
    • Stop talking
    • Think
    • Respond thoughtfully or ask if you can call them back.
  • If you promise to get back to the media – follow through promptly.

Common Media Questions

  • What happened?
  • When did it happen?
  • Where did it happen?
  • Who is impacted and how?
  • Why did this happen?
  • Who is at fault?
  • What is the cost?
  • Will this happen again?
  • What is the county doing about this?

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