Working with the Media
- This is an opportunity.
- Cultivate relationships and educate media reps.
- Get your message across with your audience in mind.
- Be empathetic, accurate, credible, genuine and truthful.
- Don’t speculate – State what you know in 12 second sound bites.
- Everything is On the Record.
- Keep your cool and stay positive.
- If you don’t know what to say …
- Stop talking
- Respond thoughtfully or ask if you can call them back.
- If you promise to get back to the media – follow through promptly.
Common Media Questions
- What happened?
- When did it happen?
- Where did it happen?
- Who is impacted and how?
- Why did this happen?
- Who is at fault?
- What is the cost?
- Will this happen again?
- What is the county doing about this?
Keys to Telling Your Story
Don't hide. Be open, available & visible. Know what's important to your constituents. Don't be afraid to reference reliable local or regional polls.Read More
Engaging on social media
THINK BEFORE YOU POST! - Once it's posted it will likely last forever. Be truthful. Be factual.Read More
Before, During and After Rule
State Association and NACo Conferences, Meetings, Conference Calls and even WebinarsRead More
Shooting your own video clips
Learning to shoot your own video using your phone will make it easier for you to Tell Your Story.Read More