Keys to Telling Your Story
Don’t hide. Be open, available & visible
- Physically – Attend events, participate in elected official town halls, round-tables, etc. Be a person that whenever possible says yes to invitations to speak or participate in public events.
- Virtually – Be visible on social media and in traditional media promoting events and issues important to your citizens. Call in to local TV and radio stations if an option.
Know what’s important to your constituents
- Generally – Their health, safety and economic well being
- Specifically – Local issues, issues based on observations of local media, social media and issues based on reliable local contacts. Don’t be afraid to reference reliable local or regional polls.
Connect with your local media personally.
- On the record whenever possible
- Off the Record only when absolutely necessary
- Make sure the local media have your cell phone. Unavailable for comment does not look good most of the time. Be available and accessible.
Don’t make it about you…make it about them.
- About local businesses
- About your constituents
- About your county
- About your community
- If you deliver the stories well and honestly … you will get the credit and will be recognized as a trusted source of information by the media and your citizens.
Working with the Media
Tips on "Working with the Media" from Team LeinbachRead More
Engaging on social media
THINK BEFORE YOU POST! - Once it's posted it will likely last forever. Be truthful. Be factual.Read More
Before, During and After Rule
State Association and NACo Conferences, Meetings, Conference Calls and even WebinarsRead More
Shooting your own video clips
Learning to shoot your own video using your phone will make it easier for you to Tell Your Story.Read More