Engaging on social media

  • THINK BEFORE YOU POST! – Once it’s posted it will likely last forever.
  • Be truthful
  • Be factual. Posting false information impacts your credibility If you’re not sure DON’T POST!
  • Don’t deal with personal issues online and possibly not even electronically unless you are OK with it showing up in social media.
  • Respond Timely to Social Media Messaging Tools. More and more public are using messaging platforms to connect with elected officials. We need to be responsive and view this the same as any other method of communication.
  • Watch what others are posting. You don’t need to address every issue or answer every attack. Be selective and choose your battles wisely
  • It’s your page, profile, etc. so protect the content. Also be aware of legal free speech issues.
  • Be human.
    • Don’t be afraid to admit mistakes and make corrections.
    • Mix in some appropriate family/personal stuff that people might like to know.
    • Don’t be afraid to show yourself in fun, awkward and humorous settings, but ALWAYS BE APPROPRIATE. When in DOUBT DON’T.
    • Don’t be afraid to show appropriate emotion.
  • Your social media helps establish your brand so you need to handle it with care.

Learn how to add this Tool to your home screen.


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